Parents and community FAQs

About Active Kids

Why did Sainsbury's create Active Kids?

We originally launched the initiative in response to growing concerns about child obesity and activity. With one in three children in the UK overweight and one in five obese, Active Kids is a key part of our commitment to helping customers live healthier lives.

How successful has Active Kids been?

Thanks to the fantastic support of local communities and parents, we've provided over £185million* of cooking and sports equipment, and experiences to UK schools and clubs.

*Total based on redemptions received up to 30 September 2017.

Collecting Vouchers

When and how can I collect vouchers?

We’re taking a fresh look at how we can keep kids active. We want to concentrate on the areas where we can make the biggest difference which is why we’ll be announcing a new approach to Active Kids. This will no longer involve exchanging vouchers for equipment and experiences so you will not be able to collect vouchers in store.

Do Active Kids vouchers still come in 1s and 5s?

If you shop in Sainsbury’s Local stores you’ll still get a 1 voucher for every £5 you spend, just like last year. In Sainsbury’s Supermarkets, every time you shop in store you’ll be given one voucher for every £10 you spend at the till. And at Sainsbury's Supermarkets self-checkout and online at sainsburys.co.uk you’ll get one voucher for every £10 you spend in store, but they’ll all be printed on one piece of paper up to the value of 50 vouchers – so make sure you keep it safe.

How has the Active Kids voucher system changed this year?

We’re taking a fresh look at how we can keep kids active. We want to concentrate on the areas where we can make the biggest difference which is why we’ll be announcing a new approach to Active Kids. This will no longer involve exchanging vouchers for equipment and experiences so you will not be able to collect vouchers in store.

How do I collect vouchers in Sainsbury's Locals stores?

In Sainsbury’s Local stores you’ll get one voucher for every £5 you spend. 

How do I collect vouchers in Sainsbury's supermarkets?

In Sainsbury’s Supermarkets, every time you shop in store you’ll be given one voucher for every £10 you spend at the till. And at Sainsbury's Supermarkets self checkout you’ll get one voucher for every £10 you spend in store, but they’ll all be printed on one piece of paper up to the value of 50 vouchers – so make sure you keep it safe.

Will I still get vouchers at self-checkout?

Yes, at Sainsbury's Supermarkets self checkout you’ll get one voucher for every £10 you spend in store, but they’ll all be printed on one piece of paper up to the value of 50 vouchers – so make sure you keep it safe. If you don’t get a printed coupon just ask a colleague for your Active Kids vouchers. 

I prefer to do my food shopping using Sainsbury’s groceries online service - will I get my vouchers delivered?

Yes, you’ll get one voucher for every £10 you spend, but they’ll all be printed on one piece of paper up to the value of 50 vouchers – so make sure you keep it safe.

I received an Active Kids voucher - what should I do with it?

If you're a customer and have received Active Kids vouchers, please donate them to a participating organisation such as a local school or club.

To find an organisation collecting near you, click here.

Where can I donate my vouchers?

You can donate vouchers to any participating nursery, school, Scouts, Girlguiding groups or Sports clubs.

To find an organisation that's collecting near you, click here.

Or, you could always give your Active Kids vouchers to a neighbour or friend who's collecting.

What can organisations get with the Active Kids vouchers?

Organisations can use the Active Kids vouchers to redeem a wide range of sports and cooking equipment, and to book active experiences such as dance, martial arts and keep fit.

Take a look at this year's range in the 2017 Active Kids catalogue.

 

How many vouchers do you need to collect to get one item of equipment?

Each item requires a different number of Active Kids vouchers.

You can help to save for a great range of cooking and sports equipment, and experiences for your local school or club by collecting vouchers when you shop at Sainsbury’s stores, petrol stations and online at sainsburys.co.uk

Take a look at the range of equipment and experiences schools and clubs can exchange their vouchers for in 2017 by browsing our Active Kids catalogue.

How do I find out where my nearest Sainsbury's is?

Visit sainsburys.co.uk and use the 'store locator' option to find your nearest store.

Are there a maximum number of vouchers that can be collected?

No. There is no limit on the number of vouchers that can be collected. The more a school or club collect, the more equipment and experiences they can get for their kids.