Sainsbury’s Active Kids Holiday Clubs
As you know, Sainsbury’s took the decision to postpone Active Kids Summer Holiday Clubs this year as a result of the coronavirus pandemic. Safety is their highest priority and we thank you again for your support and understanding. In place of the Holiday Clubs, Sainsbury’s introduced their virtual Active 20 Challenge, a twenty-day free-to-access virtual summer club for children aged 5-15.
Sainsbury’s continually review their services and have decided not to reintroduce Active Kids Summer Holiday Clubs next year. Helping customers live healthy lives remains important to Sainsbury’s and they will continue to support parents with ways to keep their children healthy and happy. You can find further inspiration on Sainsburys.co.uk and Argos.co.uk
In the summer of 2019, we ran 70 Sainsbury’s Active Kids holiday clubs across the country, offering over 112,000 days of activities! Our active kids took part in a varied range of activities throughout the day, learning new skills and meeting new people
What are Active Kids holiday clubs?
Sainsbury’s Active Kids holiday clubs are designed to help children to be more active and lead healthier lives in the summer holidays, at a great price for parents
We want our holiday clubs to be fun and inclusive for children of all abilities, so our Active Kids will be trying all sorts of activities including sports such as tennis, gymnastics and dodgeball, alongside arts and crafts and even circus skills! Our activity professionals are trained in inclusion and, wherever possible, support activities for children of all abilities. Kids will be grouped by age, helping to build their confidence with new people and new activities. All of this is only £10 per child per day, and includes a healthy lunch and snacks.
From 2005 to 2017 you collected vouchers that helped Sainsbury’s donate over £186 million worth of equipment and experiences to UK schools and clubs.
In 2018, we took a fresh look at how we could help keep kids active and launched our Sainsbury’s Active Kids holiday clubs in place of our voucher scheme. We want to concentrate on the areas where we can make the biggest difference, and with parents telling us it’s hard to keep children active during the holidays, we believe our Active Kids holiday clubs can do more to help.
In 2019 we expanded our trial to 70 locations across England and Wales as part of our ongoing commitment to keeping kids healthy and active. Over 100,000 children took part in 2019, enjoying a wide range of activities from fencing and circus skills to tennis and quick cricket.